Chinese fast fashion brand SHEIN is ‘increasing threat to U.S. specialty retailers,’ UBS says

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Shein a ‘major threat’ to US specialty retailers, new survey finds

Chinese retailer Shein’s app is reportedly the “most downloaded” shopping app in the U.S. and poses a major threat to specialty retailers in the country, a new survey has found. In its latest report, Union Bank of Switzerland (UBS) Evidence Lab’s Global App Monitor highlights that Shein’s affordable pricing is the main reason why customers are buying its products. UBS, which surveyed 7,500 consumers in the U.S., Germany, China, Japan, South Africa, the U.K. and Australia, discovered that Shein’s average consumer is “female, younger, and lower-income.”