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Elon Musk Defies Management Mantras With His Rapid Overhaul at Twitter


In first week, the billionaire fired top leaders, conducted sweeping layoffs, mocked internal training and floated new product ideas

Elon Musk has purchased Twitter, ending a monthslong saga over whether or not he would go through with his offer to acquire the social media platform. WSJ takes an inside look at the tweets, texts and filings to see exactly how the battle played out. Illustration: Jordan Kranse

In Elon Musk’s first week at Twitter Inc., he flouted much of the advice management gurus have dished out for decades.  

In the days since he closed a $44 billion takeover of Twitter, Mr. Musk has worked to rapidly overhaul the social network. He fired many of the company’s top leaders, including its general counsel, chief financial officer and chief executive officer. He conducted sweeping layoffs, eliminating roughly half of Twitter’s workforce on Friday. Along the way, he floated new product ideas, mocked internal management training, publicly disclosed a decline in revenue and hinted that other changes could be on the way.

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